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Joe Public CCO Xolisa Dyeshana on how it taps into the zeitgeist of AI in advertising for Africa

Whether it involves sending a South African to space, a South African archaeologist exploring an ancient Egyptian tomb or like now, a South African science teacher that has built a real-life, functioning, robotic replica of himself, we're always trying to create a sense of pride and patriotism through the commercial films.

25 Apr 2019

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