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Play for Life raises funds for wildlife conservation
Play for Life is aimed at raising awareness about habitat and species conservation among football fans and the general public, and raising funds for wildlife conservation projects in Africa.
It is one of UNEP's main activities for the 2010 International Year of Biodiversity and is being run in partnership with PUMA. PUMA is donating the profits from the sale of its "African Unity Kit" to the project.
The campaign will be seen globally in print and on-line and will run through to the end of 2010.
