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Senior Digital Executive

Remuneration:cost-to-company 
Location:Johannesburg
Job level:Mid
Type:Permanent
Company:Ad Talent Africa

Job description

Who are we:

A leading, global group of independent schools, offering high-quality education. With schools operating across Europe, Asia-Pacific, Africa, the Middle East and Latin America.

Who are we looking for:

We are seeking a talented and passionate Senior Digital Executive to join our fast-paced, innovative digital team. The ideal candidate is a data-driven digital marketing professional with agency-side experience, excellent technical skills and a flair for digital strategy execution. You will play a pivotal role in driving online performance and supporting global marketing goals across our school portfolio.

Reporting to: Performance Director

What will you do:
  • Execute digital marketing campaigns across various channels including SEM, social media and display
  • Launch and optimise online ads (e.g. Google Ads, Microsoft Bing)
  • Assist in managing digital marketing budgets
  • Measure campaign performance using web analytics tools (e.g. Google Analytics)
  • Contribute to the development of digital marketing strategies
  • Set up and monitor website conversion tracking, pixel tracking and event tracking
  • Conduct market and competitor research to inform digital strategy
  • Analyse campaign data and generate actionable insights to improve performance
  • Stay updated with digital marketing trends, tools and best practices and share them with the team
What will you need:
  • 12–18 months of digital marketing experience, ideally agency-side
  • Proven experience in a digital marketing role (e.g. Digital Marketing Executive)
  • Strong knowledge of digital marketing tools, tactics and best practices
  • Hands-on experience with Google Ads, SEO/SEM and B2C social media marketing
  • Proficiency with web analytics tools (Google Analytics, etc.)
  • Analytical mindset with strong problem-solving and critical thinking skills
  • Excellent communication and interpersonal abilities
  • Strong organisational and time-management skills
  • A team-oriented attitude
  • A Bachelor’s degree in Marketing, Digital Technologies, or a related field


Requirements

  • Digital Marketing
  • Google Ads
  • Google Analytics
  • Paid Media
  • Performance Marketing
  • Research
  • Search Engine Marketing (SEM)
  • Social Media


Posted on 16 Jul 15:22, Closing date 15 Aug

Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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