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Black Friday has become one of the loudest and most predictable days in the marketing calendar. Penquin’s strategy director, Thando Mxosa, says the noise has disguised how disconnected brands have become from the people they’re meant to serve (Image source: © 123rf )

Has Black Friday become a reflex for brands?

Thando Mxosa 19 Nov 2025

Cautious consumers set the tone for Black Friday 2025

Cautious consumers set the tone for Black Friday 2025

NielsenIQ 19 Nov 2025

Dale Hefer, CEO of the Nedbank IMC on stage at this year's Nedbank IMC. The official 2025 Nedbank IMC White Paper has been released (Image source: © IMC)

2025 Nedbank IMC White Paper: 5 calls to action for marketers

18 Nov 2025

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Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

In the final RAPT BizTrendsTV episode of the year, we turn the tables on trends, as host (Left) Bronwyn Williams moves from host to guest, interviewed by Bizcommunity editor, (Right) Danette Breitenbach (Image composite by Ruth Cooper © Bizcommunity)

RAPT BizTrendsTV | The Headline Act: Turning the tables

11 Nov 2025

Reckitt has appointed WPP Media to manage its media planning and buying across 21 European markets (Image supplied)

Reckitt appoints WPP Media

10 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

SA’s retail marathon: Managing Black Friday returns with reverse logistics

SA’s retail marathon: Managing Black Friday returns with reverse logistics

Dr Ernst van Biljon 10 Nov 2025

TFG posts 21.3% fall in half-year profit

TFG posts 21.3% fall in half-year profit

7 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

Gail Schimmel, CEO of the Advertising Regulatory Board, talks about the need to regulate advertising of online gambling (Image source: © 123rf )

A hot topic: Online gambling advertising regulation

Gail Schimmel 30 Oct 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Gen Z has spoken: Brands that give back win big

Gen Z has spoken: Brands that give back win big

Varsity Vibe 30 Oct 2025

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