[Advertising] Unilever’s new campaign for Dove Men+Care is centred the world’s leading rugby players as they show the way they ‘care for every position you play’. The South African film features Springbok prop Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose.
Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina.
The campaign launched with a stakeholder event, a 60-second film and radio campaign in all languages on 29 August 2019. Shot by Kim Geldenhuys of 0307 Films, the campaign’s TVC explores some of the scenarios – in which a young person is influenced to participate in underage drinking by an older person – with each ‘story’ expanded in four 30-second spots.
[Advertising] Denim fashion brand Diesel has decided to take a light-hearted approach on the issue of ‘wardrobing’ in its new ad campaign – you know, buying a garment, trying it out and then deciding that you’re that into it and returning it.
Directed by Similar But Different, the ‘Enjoy Before Returning’ ad campaign is a playful stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it.
The campaign’s photographs and videos were shot and directed by photographer Angelo Pennetta and share the common thread of “wearing the tag out”.
The campaign’s overall creative concept and execution were handled by Publicis Italy.
[Advertising] Dettol’s new TVC is told from the perspective of a baby in the womb. The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival.
The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs.
[Advertising] The King James Group created Sanlam’s new TVC and through-the-line campaign. The campaign collages innovations and human moments – the advert edits together found footage of political speeches, talk shows, Ted Talks, news clips.
The final edit is 65 seconds long and has 64 shots.
[Johanna McDowell] It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...
Image via [[https://damonsbrain.com/2019/09/01/advertising-phineas-gage-is-a-strange-story-we-should-all-know/ Damon's Brain]]
[Damon Stapleton] 13 September 1848 was not a good day for Phineas Gage. Until that day, the handsome 25-year-old had worked his way up to the position of foreman. By all accounts, he was very good at his job. Shrewd and capable. Somebody you could depend on to get the job done. But, unfortunately, on that day, none of these fine qualities would help him...
Melinda Fouché, a clinical psychologist, Tarryn Pickup, marketing manager for Joe Public United and a non-medical hypnotherapist, Sam Wilson-Späth, head of digital and social media at Woolworths marketing, Natasha Reddy, who was the HR business partner at HelloFCB+ and Tinyiko Mageza, who was the executive manager: marketing V&A Waterfront.
[Juanita Pienaar] The state of mental health in modern workplaces is bleak. We all work under intense pressure, especially in creative industries where job-induced anxiety, depression and burnout is rife...
[Advertising] Like many South African women, Gogo Nozizwe raised her grandson, Akhona, and his siblings in Nyanga, Western Cape. To honour her and all the women raising the next generation of South African men, Gillette launched this film in celebration of Women’s Day.