Maroefah Smith
Maroefah Smith
[Advertising] Unilever’s new campaign for Dove Men+Care is centred the world’s leading rugby players as they show the way they ‘care for every position you play’. The South African film features Springbok prop Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose.

Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina.
Posted 22 hours ago | Like
Johanna McDowell
Agency Scope South Africa 2019 trends: Evolution or revolution? Part 2

Image credit: Ramiro Martinez on Unsplash.
Image credit: Ramiro Martinez on Unsplash.
[Johanna McDowell] This article is a continuation of Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1...

Posted 7 days ago | Like
Brendan Seery
#OrchidsandOnions: MultiChoice sets an example

Screen grab from the ad.
Screen grab from the ad.
[Brendan Seery] An Onion to Prasa for a tweet about dealing with its problems by convening a 'war room'. Who is your enemy? Commuters are your customers...

Posted 13 days ago | Like
Maroefah Smith
Maroefah Smith
[Advertising] Riverbed and the Association for Alcohol Responsibility and Education's (Aware.org) launched a new underage drinking campaign.

The campaign launched with a stakeholder event, a 60-second film and radio campaign in all languages on 29 August 2019. Shot by Kim Geldenhuys of 0307 Films, the campaign’s TVC explores some of the scenarios – in which a young person is influenced to participate in underage drinking by an older person – with each ‘story’ expanded in four 30-second spots.
Posted 11 days ago | Like
Manqoba Zondi
Who killed the copywriter? The death of the English language in advertising

Image credit: Jason Leung on Unsplash.
Image credit: Jason Leung on Unsplash.
[Manqoba Zondi] The answer, definitely and resoundingly, is "the art director". But is this true?

Posted 12 days ago | Like
Maroefah Smith
Maroefah Smith
[Advertising] Denim fashion brand Diesel has decided to take a light-hearted approach on the issue of ‘wardrobing’ in its new ad campaign – you know, buying a garment, trying it out and then deciding that you’re that into it and returning it.

Directed by Similar But Different, the ‘Enjoy Before Returning’ ad campaign is a playful stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it.

The campaign’s photographs and videos were shot and directed by photographer Angelo Pennetta and share the common thread of “wearing the tag out”.

The campaign’s overall creative concept and execution were handled by Publicis Italy.
Posted 12 days ago | Like
Lorraine Gwewera
Reaching the base-of-the-pyramid consumer

Image credit: 95C from Pixabay.
Image credit: 95C from Pixabay.
[Lorraine Gwewera] Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

Posted 14 days ago | Like
Maroefah Smith
Maroefah Smith
[Advertising] Dettol’s new TVC is told from the perspective of a baby in the womb.
The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival.

The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs.
Posted 15 days ago | Like
Maroefah Smith
Maroefah Smith
[Advertising] The King James Group created Sanlam’s new TVC and through-the-line campaign. The campaign collages innovations and human moments – the advert edits together found footage of political speeches, talk shows, Ted Talks, news clips.

The final edit is 65 seconds long and has 64 shots.
Posted 18 days ago | Like
Johanna McDowell
Strategy vs creative: The number one pitch killer

Image credit: Alex on Unsplash.
Image credit: Alex on Unsplash.
[Johanna McDowell] It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

Posted 19 days ago | Like (1)
Damon Stapleton
Phineas Gage is a strange story we should all know

Image via
Image via [[https://damonsbrain.com/2019/09/01/advertising-phineas-gage-is-a-strange-story-we-should-all-know/ Damon's Brain]]
[Damon Stapleton] 13 September 1848 was not a good day for Phineas Gage. Until that day, the handsome 25-year-old had worked his way up to the position of foreman. By all accounts, he was very good at his job. Shrewd and capable. Somebody you could depend on to get the job done. But, unfortunately, on that day, none of these fine qualities would help him...

Posted 12 days ago | Like
Juanita Pienaar
#SheSays: It's okay not to be okay

Melinda Fouché, a clinical psychologist, Tarryn Pickup, marketing manager for Joe Public United and a non-medical hypnotherapist, Sam Wilson-Späth, head of digital and social media at Woolworths marketing, Natasha Reddy, who was the HR business partner at HelloFCB+ and Tinyiko Mageza, who was the executive manager: marketing V&A Waterfront.
Melinda Fouché, a clinical psychologist, Tarryn Pickup, marketing manager for Joe Public United and a non-medical hypnotherapist, Sam Wilson-Späth, head of digital and social media at Woolworths marketing, Natasha Reddy, who was the HR business partner at HelloFCB+ and Tinyiko Mageza, who was the executive manager: marketing V&A Waterfront.
[Juanita Pienaar] The state of mental health in modern workplaces is bleak. We all work under intense pressure, especially in creative industries where job-induced anxiety, depression and burnout is rife...

Posted 25 days ago | Like
Brendan Seery
#OrchidsandOnions: The myth of influencers

Tiffany Mitchell's post.
Tiffany Mitchell's post.
[Brendan Seery] OUTsurance gets an Orchid for its 'reality advertising' success, while using 'influencers' without any solid data to go on gets an influential Onion...

Posted 25 days ago | Like
Marisa Louw
What do we do outside of work and how does it enable us to do great work?

Image credit: Amy Shamblen on Unsplash.
Image credit: Amy Shamblen on Unsplash.
[Marisa Louw] The vast majority of us have careers where fulfilling our passions every day at the workplace is not as plausible as philosophers or motivational speakers would have you believe...

Posted 26 days ago | Like (1)
Yvette Gengan
Digital advertising is changing and so should our tactics

Image credit: Joshua Earle on Unsplash.
Image credit: Joshua Earle on Unsplash.
[Yvette Gengan] One of the things that digital marketers have in common is growth hacking (not the startup kind, the growth kind)...

Posted 1 month ago | Like
Shereesa Moodley
iStore Meets melds Apple marketing and South African celebs with education

Image credit: Apple iStore.
Image credit: Apple iStore.
[Shereesa Moodley] iStore in South Africa on Tuesday announced the launch of "inspirational and informative" iStore Meets across the country...

Posted 1 month ago | Like
Howard Feldman
Spring beam

Image credit: AJ on Unsplash.
Image credit: AJ on Unsplash.
[Howard Feldman] September is the month of bright flowers, fresh scents and new beginnings and the chance to smile, writes Howard Feldman...

Posted 1 month ago | Like
Ruth Cooper
Ruth Cooper
[Advertising] Like many South African women, Gogo Nozizwe raised her grandson, Akhona, and his siblings in Nyanga, Western Cape. To honour her and all the women raising the next generation of South African men, Gillette launched this film in celebration of Women’s Day.
Posted 1 month ago | Like
Yaw Dwomoh
Is bigger always better? Why size doesn't matter when it comes to agencies

Image credit: Robin Benzrihem on Unsplash.
Image credit: Robin Benzrihem on Unsplash.
[Yaw Dwomoh] Yes, in certain instances size does matter. Like Tweets, font, asteroids, golf clubs, slices of cake and shoes...

Posted 1 month ago | Like
Brendan Seery
#OrchidsandOnions: Secrets we don't talk about, but should

Screen grab from Nedbank's Secrets.
Screen grab from Nedbank's Secrets.
[Brendan Seery] Orchids to Nedbank for deciding to do a positive thing and get people thinking, while Rosebank Day Spa gets an Onion for a lost opportunity...

Posted 1 month ago | Like