Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

[Rirhandzu Shingwenyana] The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

#WomensMonth: Deidre Fryer's on top of her game

[Evan-Lee Courie] Deirdre Fryer, product manager for Africa at SYSPRO Africa has been at the company for a long time and is one of the high ranking executives in the business...

The Suzuki Ertiga: an ideal 'people mover'

[Naresh Maharaj] The second-generation Suzuki Ertiga has to be one of the most practical 'people-movers' I have driven in recent times. This seven-seater impressed me to no end. Let me tell you why...

#WomensMonth: Women dominate the SA property market

[Adrian Goslett] It seems crazy to think that women, who were once excluded from the right to own property, are now the largest group of property buyers in South Africa...

Philip Morris opens first IQOS flagship in Africa

[Lauren Hartzenberg] The only IQOS standalone store on the African continent opened its doors in South Africa recently. The flagship boutique in Sandton City Shopping Centre will help Philip Morris introduce more consumers...

Magazines ABC Q2 2019: Magazine declines shift to double figures

[Danette Breitenbach] All Magazine categories declined on the previous quarter and the prior year in Q2 2019. Once again, the B2B category was the only category to show an increase on the prior year, as it did in Q1 2019...

WhatsApp and Instagram are getting name changes 'from Facebook'

[Andy Walker] According to a paywalled article by The Information, both Instagram and WhatsApp will receive a subtle name change "from Facebook"...

Reject the tyranny of "or": How digital makes traditional marketing more important for big brands

[JG Bezuidenhout] If you've read Jim Collins and Jerry Porras' iconic book Built to Last, you'll be familiar with their concept of "reject the tyranny of the 'or' and embrace the genius of the 'and'"...

I am Woman: More than a mother, a wife and a home cleaning enthusiast

[Yaw Dwomoh] Brands that fly in the face of inclusivity by depicting lazily formulaic brand stories are losing out on some phenomenal stories waiting to be told...

The Old Man & the Sea and the 'contagious' effect at the Fugard

[Terry Levin] Following the adaptation of Paul Gallico's Snow Goose, which played to sold-out houses in April this year, Contagious Theatre is back at the Fugard Studio with the adaptation of Ernest Hemingway's masterpiece The Old Man and the Sea...

Why city escapes are taking centre stage

[Shaun Lamont] When the travel bug bites its traditionally a beach, berg or bush destination for most travellers. But seeking out the thrill of the urban city vibe and enticing nightlife holds its own unique appeal...

#CEM19: Learn how to build trust, nurture great CX from a surfing 'guardian angel'

[Leigh Andrews] Medford Torr, head UX specialist at Roam (Ringier One Africa Media) presented the second keynote session of CEM Africa Summit by speaking of building trust-based on insights from Red Bull Surfing's video of professional jet-ski surfer Sérgio Cosme, dubbed the 'guardian angel of big wave surfing at Nazaré'...

Gentle anarchy never hurt anybody

[Damon Stapleton] There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time...

5 reasons to fall in love with The Lion King

[Ruth Cooper] Chances are that if you grew up in South Africa in the '90s, Disney's The Lion King would have been embedded into your psyche. The iconic story and soundtrack playing backdrop to many movie- and slumber-party nights...

Trust me, I'm Mac Book: Microsoft trolls Apple in its new Surface Laptop ad

[Shereesa Moodley] The flames of a long-standing war between Microsoft and Apple were fanned on Wednesday when the former released an ad featuring the favourable opinions of an Australian man called Mackenzie "Mac" Book...

#CEM19: Once you've lost consumers' trust, how do you re-establish it? KPMG responds

[Leigh Andrews] Ignatius Sehoole, CEO of KPMG SA's honest keynote presentation at the 8th annual CEM Africa Summit was a highlight for many. He said, "We know where we are, we know how we got here, and we have started our journey of renewal. Our ongoing task is to re-establish trust of the SA business community and society." Here's how they're doing so...

#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

[Leigh Andrews] I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Digital Communication juror Oje Ojeaga, also CEO/CCO at Up in the Sky, Nigeria...

#Newsmaker: Nqabisa Gabriel on driving sales of plant-based protein products

[Lauren Hartzenberg] Infinite Foods, a distributor, licensor and manufacturer of plant-based protein products, has appointed Nqabisa Gabriel as its area sales manager...