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WhatsApp and Instagram are getting name changes 'from Facebook'

According to a paywalled article by The Information, both Instagram and WhatsApp will receive a subtle name change "from Facebook".
Image credit: Thomas Ulrich from Pixabay.

The social media giant will rebrand its two top-billing apps to “Instagram from Facebook” and “WhatsApp from Facebook” (in case you didn’t know these two were owned by the social network).

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What was an exciting rumour just days ago, is now all but "confirmed"...

By Andy Walker 30 Jul 2019


As for the reasons behind the change: Facebook wants you to know it owns the two services. “We want to be clearer about the products and services that are part of Facebook,” The Information was told by Facebook.
Both apps will feature the ‘from Facebook’ suffix on Apple and Google’s app stores

The name changes are pretty new for its social networking apps, but the “from Facebook” suffix is something that we’ve already seen with its Oculus VR product, and Workplace team management app.

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By Elouise Kelly 23 Jul 2019


Functionality of both social platforms won’t be affected by the move, but when searching for the apps in Google Play Store or Apple’s App Store, the tweak will be very apparent.

What Instagram consumers want: less scripted, more snackable, behind-the scenes content

Struggling to know when to post to Insta? Future Females co-founder Lauren Dallas let us in on a little secret during Meltwater's 2019 webinar on the what, why and how of Instagram marketing: For SA, the "commute hours" of 6am to 8am and 7pm+ are best for engagement. Here's what else you missed...

By Leigh Andrews 1 Aug 2019


It’s not clear if this is the first more public step in creating a connected Facebook experience envisioned by Mark Zuckerberg. But features, like status sharing from WhatsApp across Facebook, already hints at more interoperability between all three services in the future.

About Andy Walker

Camper by day, run-and-gunner by night, Andy is editor at Memeburn and prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone and game reviews over on Gearburn.
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