Influencer marketing - the value of micro vs macro-influencer marketing tactics

[Rirhandzu Shingwenyana] Rirhandzu Shingwenyana from Sadmon lists ways in which nano, micro (mid-tiers) and macro influencer (mega influencers) are most effective and efficient when it comes to ROI...

#StartupStory: iHappify, the new business on the block

[Evan-Lee Courie] The first quarter of 2019 has seen new business development in an uncategorised industry of making people happy...

#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people

[Jessica Tennant] Having won the same award in 2017, Nomacala Mpeta, head of learning at Digify Africa, explains why they're proud to be recognised a second time for leading the push for transformation in digital and encourages more agencies and NGOs to recognise the need to do so as a business imperative in corporate SA...

How far Black Twitter has come

[Rebone Masemola] Black Twitter in South Africa has become an autonomous space that has grown a life of its own...

#DistellInterHotelChallenge: Q&A w/ Annette Kesler and Chania Morritt-Smith

[Juanita Pienaar] We chat to the creative duo and business partners of Showcook, Annette Kesler and Chania Morritt-Smith, the masterminds behind the Distell Inter Hotel Challenge...

No justice at SABC radio

[Bonnie Ramaila] With all the programme changes that take place around this time on radio stations at the SABC, there are serious casualties that are beyond hospital intensive care, they are probably in need of 'deliverance'...

Ed Sheeran stuns at Cape Town Stadium

[Ayesha Abrahams] Cape Town is the final stop for Ed Sheeran on his South African Divide Tour. If you were one of those die-hard fans who waited for hours in the Checkers queue or prayed they'd add another date for the Mother City, then you've probably been glued to social media this past weekend...

#NetflixAndChill: You're better off giving Brie Larson's directorial debut, Unicorn Store, a miss

[Ayesha Abrahams] If Brie Larson became your new girl crush after Captain Marvel, you might be tempted to take out a Netflix subscription just to see her directorial debut Unicorn Store...

Marianne Thamm on the crucial role of whistleblowers and investigative journalists in defeating corruption

[Leigh Andrews] On Wednesday, 10 April 2019 I snatched up the rare opportunity to spend most of my lunch hour with Marianne Thamm, the incredibly smart, candid natural storyteller who has witnessed the harshest violence as an investigative journalist, as well as the hope, resilience and fortitude of South Africa. Here's what you missed...

Impimpi Alive - whistleblowing system for minimum wage defaulters

[Jacques van Wyk] The DOL has developed a new system that will allow employees to report companies that fail to comply with the National Minimum Wage Act...

Here's why clients should choose independent agencies

[Dermot Latimer] Dermot Latimer, CEO and founder of the Iconic Media Group lists four top advantages of choosing an independent agency...

How autonomous IT and security solutions will enable proactive IT departments

[Pieter Engelbrecht] The cybersecurity of a business is still largely reliant on the people within each company's IT department...

The return of retro

[Quinn Lubbe] Silent video content has been dominating social media...

Timing is everything when it comes to marketing

[Louise Robinson] When it comes to business, timing is everything. However, this is a factor that is often overlooked by many companies, especially those with small teams and even smaller budgets...

For better, but not for worse: why the client/agency relationship isn't like a marriage

[Vicky Gillan] "Marriage is the wrong metaphor for the client/agency relationship; it's more like a harem..."

Q&A w/ Holly Meadows, Bookmarks' Best Marketer 2019

[Juanita Pienaar] Holly Meadows, editor of Cosmopolitan SA walked away with the award for 'Best Marketer' at the 11th annual Bookmark Awards hosted at The Forum in Bryanston last month...

Meeting the green education challenge

[Leo Van De Polder] What a difference a decade makes! Ten years ago, the retail environments industry was almost desperate for help in understanding "all that green stuff"...

#BehindtheSelfie with... Brenda Khumalo

[Leigh Andrews] This week, we go behind the selfie with Brenda Khumalo, managing director of Collective ID...