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Proudly SA campaign enters second phase
The Proudly South African drive has entered its second phase with a R30 million advertising campaign across traditional media. The first phase targeted business and attracted over 300 new members. The second phase is directed at consumers and features well-known personalities like Baby Jake Matlala, Natalie du Toit and Mark Lottering telling ordinary South Africans about how buying PSA-endorsed products creates more jobs.
