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Unification of IMM, ASOM and DMA on 1 October
The date for unification of The Institute of Marketing Management (IMM), the Association of Marketers (Asom) and the Direct Marketing Association (DMA) has been set for the 1st of October. A selection panel comprising two representatives from each of the three bodies will be choosing a CEO for the new organisation from the 50 applications that have been received.
