What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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ABC will now release quarterly data
The ABC will continue to issue six-monthly certificates, which will be supplemented by a three-month circulation statement. Gordon Patterson, vice president of the ABC, says "Many publications that are not performing well prefer to rely on dated ABCs to attract business and have naturally been less than enthusiastic at the prospect, but most titles understand the benefits".
Source: Marketing Mix
