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Cristelle Snyman
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Cristelle Snyman
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ABC will now release quarterly data
The ABC will continue to issue six-monthly certificates, which will be supplemented by a three-month circulation statement. Gordon Patterson, vice president of the ABC, says "Many publications that are not performing well prefer to rely on dated ABCs to attract business and have naturally been less than enthusiastic at the prospect, but most titles understand the benefits".
Source: Marketing Mix
