VML Birdwatching at The Loeries | Episode 6: Inspiring young people
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Tourism SA works on new marketing strategy
Since September 11 South Africa has come to be regarded as one of the safest safest places to visit in the world, and tourism has become one of South Africa's top 5 growth areas. Cheryl Carolus, Tourism SA's chief executive, says that research has indicated a need to change the way the country markets itself in order to transform the industry.
