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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Marketing Mix online
Marketing Mix magazine is forging a presence on the internet with their recent partnership with www.themarketingsite.com. The new website, www.marketingmix.co.za, built off the Marketingsite.com platform, offers an assortment of industry-specific imformational resources, as well as an archived facility of backdated copies of not only Marketing Mix, but also the MediaBytes and CreativeBytes e-zines.
Source: MediaBytes
