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Chalkbot wins at One Show Interactive
The annual One Show Interactive, which took place in NY late last week, rewarded the best in digital advertising and new media. Wieden+Kennedy/Portland were awarded best of Show for the Nike Livestrong Foundation "Chalkbot." The experiential campaign allowed users to text messages through their cell phones, online and Twitter to the Chalkbot, which was a robot that "chalked" inspirational messages along the Tour de France for riders and spectators to see. The agency also received three Gold and a Silver. Go to www.oneclub.org for all the winners.
