Social networking to promote Virgin channel

LONDON: The upcoming launch of Virgin's first branded channel, Virgin 1, will be supported by a site that aims to grow an online community, reports Brandrepublic.com. “Each programme will have its own social networking 'profile' on www.virgin1.co.uk for viewers to link to and interact with. The site will also feature exclusive programme content, catch-ups and streaming for selected Virgin 1 shows.”