Bridging divides through powerful storytelling
Khaya Buthelezi
The appeal of legacy media
Ciaran R. Maidwell
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- M/W Creative Director and AI Visual Designer Sandton
- WordPress Web Designer and Developer Bellville
- PR and Digital Content Writer Sandton
- Multimedia Content Creator Cape Town
- Front-End Developer Pretoria
- Graphic Design and WordPress Ninja Pretoria
- Social Media Manager Cape Town
- Account Executive Cape Town
- Paid Media Manager Cape Town
- Online Sales and Marketing Manager (Remote) Johannesburg
Pivotal forecasts Amazon's advertising revenues will reach $38bn
According to Pivotal Research, Amazon's advertising revenues are expected to surpass any other Amazon business by reaching $38bn in the next five years. Following conversations with marketers about the presence of the Amazon Advertising Platform, Pivotal has also initiated coverage of the e-commerce company.
The investment research firm doesn't believe Amazon's revenue will reach Google's and Facebook's in five years, estimated to be $215bn and $59bn respectively, however, it maintains that its ad revenue will make Amazon a clear "third force" in data-driven advertising.
Read more on this at Ad Exchanger.
