What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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OPA issues first monthly newsletter
The Online Publishing Association (www.opa.org.za) has produced the first issue of it's new industry focused newsletter, the OPA Monthly Insight. The first issue contains information on online profitability through content subscription models; online advertising stages a comeback and the development of new measurement standards. Also read an insightful report on improving ad effectiveness through site loyalty and a case study on growing an e-mail list from 3000 to 11000 in one year! Preview the first issue. .
