Ogilvy & Mather acquires digital communicator Eightytwenty

Ogilvy & Mather, a wholly-owned subsidiary of advertising and public relations company, WPP, has acquired digital partnership in Ireland with Irish digital communication industry leader Eightytwenty Customer Experience Limited.

The new acquisition will create new capabilities for digital performance and technology to Ogilvy & Mathers' local- and international-based clientele.

Eightytwenty employs over 30 people and has developed custom-made models that include data, performance media and creative technologies to design and deliver key customer engagement narratives.