
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
A documentary advertisement, set in Mala Mala Game Reserve and shot renowned wildlife photographer Wim Vorster, portrays the practicality of using photography to capture the beauty of nature. Shot for Incredible Connection, it highlights the 'best of the best' amateur and professional photographic equipment stocked in over 70 stores nationwide.