According to Effective Measure October 2014 report, Times Media LIVE (TML), the digital publishing division of Times Media Group (TMG), has recorded more than 250% year-on-year growth to become the country's second largest online advertising network, as reported by Effective Measure. TML now reaches over 6 million local unique browsers (UB) across its network of 19 websites. Of all its sites, Times LIVE has led the charge, establishing a 54% increase in UB from September 2014 to October 2014.