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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Industry encouraged to vote for MOST
In 2013, the MOST Awards received 6342 votes, a record that Wag the Dog Publishers, host of the annual awards, aims to top in 2014. It is encouraging all media owner and media agency professionals to provide a voice regarding the state of the industry. The anonymous survey allows entrants to rate the level of proficiency of service providers. To vote, go to www.themediaonline.co.za. Voting closes on 30 June 2014.
