SAARF segmentation handbook now on CD

The South African Advertising Research Foundation is now offering its segmentation handbook, based on AMPS 2006 and 2007, on CD. Containing SAARF Universal Living Standards Measure (SU-LSM), SAARF Media Groups Measure (SAARF MGM), SAARF Lifestyles and SAARF Lifestages, the CD may be ordered from the foundation at R195 per copy (including VAT). To request an order form, contact tel +27 (0)11 463 5340/1/2 or email . Payment must be received upfront.