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Life's good with Mindshare
Global brand LG Electronics has appointed MindShare to manage its entire media planning and buying activities in South Africa, it was announced yesterday, Monday, 10 March 2008. Said Maria Phillips, CEO of MindShare South Africa, “There is no doubt that the LG Electronics brand is one of the most dynamic and exciting brands in the world. We are delighted to be working with such a high status organisation and team and are proud to have LGE on our client list.”