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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Interesting ASA facts and figures
Consumer vs Industry - Only 0.5% of decisions made by the Advertising Standards Committee were taken to appeal in 2001, indicating a high level of acceptance of committee rulings.
Industry versus Industry - Appeals were made against only 2% of decisions made by the Advertising Industry Tribunal in 2001.
New complaints - Complaints in the first five months of 2002 increased by 53%.
Valid complaints - 78% of complaints received in the first 5 months of 2002 warranted a formal investigation.
Source: ASA
