What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Interesting ASA facts and figures
Consumer vs Industry - Only 0.5% of decisions made by the Advertising Standards Committee were taken to appeal in 2001, indicating a high level of acceptance of committee rulings.
Industry versus Industry - Appeals were made against only 2% of decisions made by the Advertising Industry Tribunal in 2001.
New complaints - Complaints in the first five months of 2002 increased by 53%.
Valid complaints - 78% of complaints received in the first 5 months of 2002 warranted a formal investigation.
Source: ASA
