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Why keeping your customers is now the smartest growth strategy
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Your customers know when you’re faking it
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Aquafresh stars alongside Mr Bones
Aquafresh toothpaste made its big screen debut recently, starring alongside Leon Schuster in Mr Bones 2. “To have Aquafresh placed in a movie that has such massive appeal to the South African market just makes sense,” says Aquafresh group product manager Michelle Coleman. “Product placement is a new arena for the brand. It is very exciting advertising territory for us and we just can't wait to see our stripes on the big screen!”
