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Cycle tour beefs up annual coffee-table keepsake title
The re-launch of the official Cape Argus Pick n Pay Cycle Tour magazine is being managed by the organisers with the support of specialist publishers The Publishing Partnership (TPP), best known for the Nedbank Challenge Guide, Obrigado, Private Edition and Jet Club. The title, which will be packed with interviews, history, cycling tips from the pros and Cycle Tour veterans and features on new products and 'perfect race' strategy, will be delivered by post to every entered cyclist two months before race day. "The glossy ‘collectors' edition' is a must-have for all Cycle Tour enthusiasts,” enthuses Paul Ingpen, director of marketing and strategy for TPP... and 17-time Cycle Tour finisher.
