CNN launches image-matching mobile app

NEW YORK: CNN International earlier this week launched CNN MyClick in conjunction with MyClick, an application that allows users to directly connect to CNN's mobile news site using camera mobile devices. Users can now take a picture of a CNN logo, either in print form (magazines, leaflets, brochures, billboards etc) or captured off a TV screen, and connect to http://cnnmobile.com to access the latest news headlines, stories and more. The application, which may be downloaded from http://cnnmyclick.com is currently available in more than 13 countries in Asia Pacific and is compatible with a wide range of GPRS and 3G-WAP-enabled mobile devices and PDA smartphones.