Headspace, 5TH Dimension merge

5TH Dimension and Headspace have merged, creating a full service below-the-line marketing agency with expertise in direct and below-the-line marketing and promotions. The merged entity will trade under the established 5th Dimension brand as a new-age communications company that is passionate about international trends. "The holy grail of direct marketing is to convert consumers into purchasers and to create a long-term relationship with that individual. Combined, we will be able to deliver a fully integrated package that will address any direct marketing need that a client may have," explains Hylton Rutherford, CEO of Headspace.