Stimorol launches sugar-free Musk

Stimorol has launched Stimorol Musk in South Africa. As a flavour, musk is unique to South Africa but until now, musk flavoured chewing gum hasn't been available in a sugar-free offering,” explained Kirstin Stapelberg, brand manager: chewing gum. The sugar-free market is booming, on both a global and local scale. In South Africa alone, sugar-free gum constitutes 78% of the chewing gum market. The launch of Stimorol Musk follows on the launch of Stimorol Green Apple and Stimorol Watermelon in October last year. In just six months, these two flavours have catapulted into the top 20 selling SKUs.