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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- MPS Flexographic Print Operator Sandton
- Junior CRM Executive Fourways
- Consumer Insights & Product Strategy Lead Cape Town, Johannesburg
- Media Strategy & Solutions Specialist Cape Town, Johannesburg
- Sales Executive Cape Town
- Head of Agency Cape Town
- e-tag Social Discount Senior Clerk Tshwane (Pretoria)
- Client Executive Cape Town
- Senior Graphic Designer Sandton
- Internal Sales Support Randburg
A smooth solution
Advertising agency The Sound Syndicate recently teamed up with The Letter Corporation (TLC) to create a campaign that resonates with metrosexuals, the target market for the new Philips Bodygroom shaver. The adverts in the 12 Planet Fitness gyms within the TLC indoor media network featured cheeky visuals of fruit designed to imitate parts of the male anatomy, with the headline ‘Simplicity is shaving yourself wherever you want'. The campaign tied-in with a competition with the mans-man radio show, F & Martinengo on 5fm.
