By the readers for the readers

Shape’s fourth annual 500+ Best Beauty Buys, as voted by the title’s readers, is consumer-generated content at its best, according to publisher Elsa Carpenter-Frank: “Readers are able to interact with the Shape brand on a daily basis through our website, the magazine or even our reader programmes like our 10km Challenge. With our beauty book supplement, we’re compiling the information given to us by our readers for our readers.” The supplement is free with the May 2007 issue.