Partnership aspires to bring music to life

Samsung is collaborating with Beyoncé to promote its Ultra Music F300 cellphone through TV commercials, advertisements, global concert tours, and other co-promotional activities. According to Geesung Choi, president of Samsung Electronics’ Telecommunication Business, Samsung and Beyoncé share a lot in common – both have a strong passion for music, video and entertainment, are considered icons in their respective industries and both aspire to deliver seamless satisfaction and bring music to life.