Tourism boards not marketing wine enough

Fin24.com reports that “the huge oversupply of wine worldwide has turned into a nightmare and an ‘economic disaster’ for South Africa’s wine farmers” and many wine farms, especially in Stellenbosch, are now up for sale. According to Emile Joubert, a wine industry communications consultant, “one of the causes of the poor wine sales was tourism boards which did not market the wine industry as one of the cornerstones of the South African experience.” For more, click here.