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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Corporate Communications Manager Kempton Park
- Part-Time Telesales Consultant Cape Town
- MPS Flexographic Print Operator Sandton
- Junior CRM Executive Fourways
- Consumer Insights & Product Strategy Lead Cape Town, Johannesburg
- Media Strategy & Solutions Specialist Cape Town, Johannesburg
- Sales Executive Cape Town
- Head of Agency Cape Town
- e-tag Social Discount Senior Clerk Tshwane (Pretoria)
- Client Executive Cape Town
The trouble with toothpaste
The Advertising Standards Authority (ASA) of South Africa recently upheld a competitor complaint lodged by GlaxoSmithKline against Colgate toothpaste. The ASA found that Colgate's advertising did not sufficiently clarify that its "2x Better Cavity Protection" is only when compared to non-fluoride toothpaste. In an environment where most of Colgate's competitors contain fluoride, this claim may be misleading. Also, the disclaimer's font size was significantly less than that of the initial claim, nor did the disclaimer appear long enough for people to read easily.
