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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Paid Media Manager Cape Town
- Product Photographer Johannesburg
- Maintenance Manager/Scheduler/Maintenance Planner Pretoria
- Machine Minder Johannesburg
- Factory Manager Johannesburg
- Pouch Machine Operator Johannesburg
- Mid-weight designer Cape Town
- Sales Representative East Rand
- Programming Administrator Sandton
- Graphic Designer Johannesburg
The trouble with toothpaste
The Advertising Standards Authority (ASA) of South Africa recently upheld a competitor complaint lodged by GlaxoSmithKline against Colgate toothpaste. The ASA found that Colgate's advertising did not sufficiently clarify that its "2x Better Cavity Protection" is only when compared to non-fluoride toothpaste. In an environment where most of Colgate's competitors contain fluoride, this claim may be misleading. Also, the disclaimer's font size was significantly less than that of the initial claim, nor did the disclaimer appear long enough for people to read easily.
