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Wilene van Greunen
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Sampling partnership to increase street circulation
The Independent Newspaper Company has partnered with Uthingo to increase street circulation of The Star, Pretoria News and Diamond Fields Advertiser. The Scratch Card Mondays promotion will see readers receive a free scratch card with every purchase of the participating titles when they buy their newspaper from street vendors. Running the whole month of October 2006, the promotion began on 2 October.
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