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Wilene van Greunen
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Ice tea now in one litre family packs
Five Roses and Freshpak Rooibos' ice tea range is now available in a one litre family pack, designed to protect the contents from UV light with an easy-to-open and pour re-sealable cap. The carton design is an extension of the theme currently being used in the range. The launch of the elopacks is being supported by a print campaign, sampling activity and point of sale. Available since September 2006, the cartons retail at R9.99 for Five Roses and R12.99 for Freshpak Rooibos.
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