Trending
Advertise your job vacancies
Subscribe & Follow
Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Wide Format Digital and Vinyl Print Operator/Finisher Jphannesburg
- Paid Media Manager Cape Town
- Product Photographer Johannesburg
- Maintenance Manager/Scheduler/Maintenance Planner Pretoria
- Machine Minder Johannesburg
- Factory Manager Johannesburg
- Pouch Machine Operator Johannesburg
- Mid-weight designer Cape Town
- Sales Representative East Rand
- Programming Administrator Sandton
Targeting the tween market
Gobbler, the Bakers Froozels brand icon
The challenge associated with the recent launch of Bakers Froozels has been to capture the attention of the tween market (10 - 12 years old), LSM 8 - 10. Included in the marketing mix is a viral marketing element, a 30" television commercial by Guru Advertising and sampling activities in schools, shopping malls and at major intersections. The campaign's reach is expected to exceed 200 000 consumers and aims to position Froozels as the first biscuit with the 'attitude' of potato chips to be aimed specifically at this market.
