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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Inkjet Operator Cape Town
- Wide Format Digital and Vinyl Print Operator/Finisher Germiston
- Corporate Communications Manager Kempton Park
- Part-Time Telesales Consultant Cape Town
- MPS Flexographic Print Operator Sandton
- Junior CRM Executive Fourways
- Consumer Insights & Product Strategy Lead Cape Town, Johannesburg
- Media Strategy & Solutions Specialist Cape Town, Johannesburg
- Sales Executive Cape Town
- Head of Agency Cape Town
Targeting the tween market
Gobbler, the Bakers Froozels brand icon
The challenge associated with the recent launch of Bakers Froozels has been to capture the attention of the tween market (10 - 12 years old), LSM 8 - 10. Included in the marketing mix is a viral marketing element, a 30" television commercial by Guru Advertising and sampling activities in schools, shopping malls and at major intersections. The campaign's reach is expected to exceed 200 000 consumers and aims to position Froozels as the first biscuit with the 'attitude' of potato chips to be aimed specifically at this market.
