Trending
Advertise your job vacancies
Subscribe & Follow
Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Wide Format Digital and Vinyl Print Operator/Finisher Jphannesburg
- Paid Media Manager Cape Town
- Product Photographer Johannesburg
- Maintenance Manager/Scheduler/Maintenance Planner Pretoria
- Machine Minder Johannesburg
- Factory Manager Johannesburg
- Pouch Machine Operator Johannesburg
- Mid-weight designer Cape Town
- Sales Representative East Rand
- Programming Administrator Sandton
ASA dismisses growls from vodka producer
The complaint that the new packaging and campaign of Russian Bear (executed by Lowe Bull on behalf of Edward Snell) imitate and exploit those of Smirnoff (done by JWT on behalf of Brandhouse) has been dismissed by the ASA Directorate. The ASA's detailed ruling looked at the shape of the Vodka bottles, as well as the feel of the campaigns, and concluded that the similarities are not such that they point to conscious copying or exploitation of Smirnoff's properties.
