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Pioneering blogging as a media vehicle
South African A-list blogger and brand manager Jonathan Cherry has launched the Cherryflava Media Company, which will focus on sponsorship opportunities on its various titles and the development of fresh interactive online campaigns. Cherry's intention is to pioneer the use of blogging as a media vehicle and an interactive brand communication tool. Cherry is responsible for the formation of the South African blog awards and runs www.cherryflava.com.
