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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Wide Format Digital and Vinyl Print Operator/Finisher Jphannesburg
- Paid Media Manager Cape Town
- Product Photographer Johannesburg
- Maintenance Manager/Scheduler/Maintenance Planner Pretoria
- Machine Minder Johannesburg
- Factory Manager Johannesburg
- Pouch Machine Operator Johannesburg
- Mid-weight designer Cape Town
- Sales Representative East Rand
- Programming Administrator Sandton
Rewriting the rules of... lounging
Bruce Reinders, premium brands marketing manager at SAB Limited, says that the creation of brand icons such as the Miller Genuine Draft (MGD) Big Yellow Couch allows not only for greater brand visibility through applying imaginative iconic symbolism, but propagates awareness of positioning and brand values. "The Big Yellow Couch is a physical manifestation of the MGD mantra - rewriting the rules." The highly visible couch travels complete with its own red carpet, lighting rig and MGD in a branded fridge.
