The rules of engagement

PRAGUE: The 'Rules of Engagement' conference at this year's 2006 European Effective Communications Symposium in Prague, 31 May 2006, will consider a number of the serious attempts underway to understand how communication channels and brands interrelate with consumers, while also looking a some channel specific studies. As defined by the ARF recently, engagement is 'turning on a prospect to a brand idea enhanced by the surrounding context'. For more info, go to www.asi.eu.com or email .