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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
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- Senior Radio Traffic Manager Sandton
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- Media Sales Account Manager Sandton
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- Wide Format Digital and Vinyl Print Operator/Finisher Germiston
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- Consumer Insights & Product Strategy Lead Cape Town, Johannesburg
The rules of engagement
PRAGUE: The 'Rules of Engagement' conference at this year's 2006 European Effective Communications Symposium in Prague, 31 May 2006, will consider a number of the serious attempts underway to understand how communication channels and brands interrelate with consumers, while also looking a some channel specific studies. As defined by the ARF recently, engagement is 'turning on a prospect to a brand idea enhanced by the surrounding context'. For more info, go to www.asi.eu.com or email .
