B-BBEE imperatives at Switch

The Switch Group, a multi-disciplinary brand consultancy, has been awarded a Level Two Broad-Based Black Economic Empowerment (B-BBEE) rating for the second consecutive year. Amongst its empowerment strategies, it has an intake of three to four interns each year, usually resulting in the employment of at least two of them. Its management believes that for B-BBEE to make an impact in the branding, advertising and design space, it is imperative that both the industry and its clients reassess their approach and commitment to meaningful empowerment and make a concerted and collective effort to develop the industry's next generation of creative talent and simultaneously encourage new suppliers to enter this space.