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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Social Paid Media Specialist Johannesburg
- Snr Agency Client Service/Account Manager Pretoria
- Chief Executive Officer Sandton
- Account Director Cape Town
- Group Account Director Cape Town
- Motion Designer Johannesburg
- E-commerce Marketplace & Performance Manager Cape Town
- Social Media Specialist Johannesburg
- SEO Strategist Cape Town
Interesting ASA facts and figures
Consumer vs Industry - Only 0.5% of decisions made by the Advertising Standards Committee were taken to appeal in 2001, indicating a high level of acceptance of committee rulings.
Industry versus Industry - Appeals were made against only 2% of decisions made by the Advertising Industry Tribunal in 2001.
New complaints - Complaints in the first five months of 2002 increased by 53%.
Valid complaints - 78% of complaints received in the first 5 months of 2002 warranted a formal investigation.
Source: ASA
