Elizabeth Arden celebrates 100 years of beauty

Elizabeth Arden, one of the most respected names in beauty, celebrates its 100th anniversary year in 2010. The brand's iconic Red Door, known around the world as a universal symbol of beauty, first appeared on Fifth Avenue in New York City in 1910, opening the door to a century of groundbreaking products that have stayed true to Miss Arden's original mission - to address the total beauty needs of women around the world.

South Africa recently celebrated this milestone at a function was held at Turbine Hall in Newtown, Johannesburg. The event reflected the fact that as Elizabeth Arden celebrates 100 legendary years of bold, entrepreneurial accomplishments, it embraces the future and that the pioneering spirit of the brand is moving confidently into Africa.

Photographs:

- Gallery of historic images
- Carin Smit, Margaux Knuppe, Lerato and Juana Parathyras
- Corne and Lerato
- John Ledger and Aspasia Karras
- Kelly, Chantal and Denisa
- Patti, Martie, Elaine, Janine and Frith
- Red Door Salon
- Winston, Brumilda, Lerato and Christine
- The Woolies ladies
- Foschini team
- Cake, Candles and cannons of confetti
- Lerato and Silver