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The 14th Encyclopaedia of Brands and Branding launch
The 14th edition of The Encyclopaedia of Brands & Branding in South Africa, published by Affinity Publishing, was launched last week.
It chronicles the fortunes of the country's leading brands and highlights the results of all the major brand marketing research undertaken during the year to provide a comprehensive overview of the current brandscape and the standing of over 100 leading brands. One of the key features of this year's annual was that the top 100 Trust Brands have shown little or no decrease in trust levels despite widespread negative economic and business sentiment in South Africa over the past year. In fact, many top 100 have instead shown a small increase in consumer trust perceptions proving that trusted consumer brands will hold their own during the global economic turmoil.
