Appletiser announces Dolunchtiser NY winner

Appletiser's highly successful promotion, dolunchtiser NY ran to completion on 19 October 2007. Cape Town's Taryn Long won the grand prize – an all expenses paid trip to the Big Apple valued at over R250 000 - Sex and the City style. Long, plus three friends will be making their way to New York, after having been selected from five finalists by 5fm listeners, who took part in an online vote.

Appletiser as a brand aligns itself closely with this blockbuster television series, as Carrie Bradshaw and her friends epitomise the quintessential Appletiser woman. Stylish, sassy, independent and successful, these four friends have the world at their feet and are not afraid to reach for the stars to grab their slice of 100% Pure Pleasure.

The promotion kicked off in September 2007, building on the brand's new strategy to own the social lunch occasion. Dolunchtiser NY followed on from the first dolunchtiser on pack promotion, which took place earlier in the year and launched Appletiser's new lunch time positioning. “Dolunchtiser NY has been a great success for us”, comments Appletiser SA brand manager, Gwen Ridsdale. We were able to make use of a variety of different elements, such as the promotional 275ml Appletiser and Red Grapetiser bottles and the Appletiser website. In addition, we teamed up with nationwide radio station 5fm to host lunches for the grand prize finalists and drive voting for the grand prize winner on the 5fm website.

Each of the five finalists were hosted for lunch by Damon Kalvari, of 5fm, compliments of Appletiser. Sixty second snippets of these lunchtime conversations were posted on the 5fm website, where listeners could access them, and vote for the juiciest and most interesting of the five. Long and her friends clearly fit the bill and will be travelling to New York for a Sex and the City themed experience, including a Sex and the City tour.

The promotion ended in mid November, with close on 100 000 entries. “The beauty of this promotion was that there were so many prizes to be won”, says Ridsdale. In addition to the grand prize trip to New York, there were literally thousands of two for one lunch vouchers to be won, as well as Sex and the City DVD box sets, iPod shuffles and DKNY Be Delicious fragrances.

Long is ecstatic to have won this trip. She plans to visit all the New York hotspots and shops and make the most of life in New York, which is sure to be a once in a lifetime experience. Her lunch took place at trendy Cape Town eatery, Beluga, where she her friends had a fabulous catch up session. “Little did we know the fun would not end there and that we'd actually be making our way to New York”, she laughs.