
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Pilsner Urquell hosted an exclusive day of Jazz on 25 March, with VIP guests being entertained by the distinctive sounds of Ringo Madlingozi and Impande Core. With complementary Pilsner Urquell draught served on arrival, guests not only savoured great jazz but also the premium taste of Pilsner Urquell.