When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Primi Forum launch party
On Tuesday 3 April 2007, in the heart of the Melrose Arch precinct, Primi Forum celebrated its launch along the lines of a stock market theme. The event was organised by Big Brother's, Irvan Damon and his entertainment/communications company, Firstepic. The theme was inspired by the Melrose Arch precinct being a business hub and a place where the high-rollers meet, to seal yet another deal.
