'Alive with Possibility' - South Africa 2010

2010 is a unique opportunity to make South Africa 'Alive with Possibility'. That's the message from 2010 National Communication Partnership Conference, which took place on 15 August in Johannesburg. The Conference, which was hosted by the International Marketing Council of South Africa (IMC) on behalf of the 2010 National Communication Partnership Task Team, gave marketers, communicators and other stakeholders from both the public and private sectors a unique opportunity to co-ordinate communication messages as South Africa moves toward 2010.

In his opening address, Dr Essop Pahad, Minister in the Presidency, urged communicators to seize the 2010 opportunity to displace negative perceptions about the country "with a compelling vision and flow of information that speaks of the reality of progress and united action to deal with potential problems and challenges." Also speaking at the Conference, Mr Danny Jordaan, CEO of the Local Organising Committee, told delegates the event will be the most profitable World Cup ever with an estimated budget of US$ 4 billion in 2010. It will lift African pride and solidarity and will "create huge opportunities beyond the soccer."