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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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PocketMedia® Solutions spices up Valentine's Day
PocketMedia® Solutions spiced up the lives of advertising and marketing creatives who were hungry for ideas on Valentine's Day.
The company designed and placed one of its own PocketMedia® applications, the innovative Bottle Hang Z-CARD®, around a Galito's chilli sauce bottle.
The back of the Z-CARD® contained a board pouch, which housed a condom, to ensure a 'safe' Valentine's Day celebration for all.
